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Competitive analysis consulting

We have extensive competitive analysis consulting experience throughout Latin America and Spain.

Unlock Your Competitive Edge

Stand Out with Competitive Analysis

Competition can be fierce. Without a clear understanding of your competitors, it’s challenging to carve out your unique space in the market.

Gain Clarity and Confidence with Our Competitive Analysis Consulting Services:

In-Depth Competitor Research: We dig deep to uncover insights about your competitors’ strategies, strengths, and weaknesses.

Customized Recommendations: Receive actionable recommendations to outsmart and outperform your competitors.

Strategic Roadmap: We’ll develop a strategic roadmap to navigate the competitive landscape and seize new opportunities.

Ready to Dominate Your Market? Schedule a Consultation Today!

Examples of competitor analysis that we conducted are:

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A competitor with a new manufacturing plant

We determined the product that will be manufactured, its production capacity, and the target market, among other details.

Icon of a new competitor entering the market in competitive analysis consulting

A new competitor enters the market

We established which segments it will enter, what value proposition it will use, what prices it will charge, what distribution channels it will use, etc.

Icon of a competitor developing a new technology in competitive analysis consulting

A competitor developing a new technology

We indicated what benefits the new technology will provide, if the competitor will license it or use it for itself, etc.

Case example

Dive deep into the goals, steps, and results of an actual competitor assessment case

BACKGROUND

A mail company was threatened by an innovative IT service that could potentially make obsolete one of its services.

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Challenge

The mail company sought to assess the extent of the threat, identify key weaknesses in the IT service, and determine which customers were using it.

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Results

Our customer could reduce the success of the competitor’s product by highlighting its weaknesses, and developing its own competing service, incorporating the lessons learned to avoid similar issues, due to the information that we provided.

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Approach

Search for public information and interviews with the competitor in service development, marketing, and sales, as well as key customers.

Global Product Manager

“Your report and analysis were thorough and impressive. Your collaboration with our team, especially with our technology experts, was excellent. Midas was selected for its expertise in the field, and this expertise was clear throughout the project. We appreciate your ability to meet our tight deadlines and your flexibility in adjusting the final schedule, which greatly facilitated our internal research analysis.”

Regional Leader

“We had done competitor analysis in the past, but I never had so clear how the competition acted or why they acted in that way till now. This dynamic helped me to understand the competitors, refine our strategy and know what we must do and what to avoid to be successful.”

Strategy VP

“Midas provided very thorough information, analysis, and recommendations. We are really impressed with the granularity. You delivered a lot of detail that is impressive, especially considering the short time and tight deadline that you had for the research. As a former strategy consulting partner, I am very impressed by the quality of your work.”