Pharmaceutical market consulting
We have been providing consulting services to the pharmaceutical market in Latin America for over 20 years.
Pharmaceutical market consulting
We understand the unique challenges and opportunities that the pharmaceutical market faces. That’s why we offer a comprehensive range of services designed to help you thrive in today’s competitive market.
Why Choose Midas Consulting?
Industry and Regional Expertise: Get tailored solutions to meet your specific needs.
Proven Results: Achieve your goals and outperform your competitors.
High quality: Over 80% of our sales come from repeat customers, reflecting the quality of our work.
Ready to take your business to the next level? Contact us today!
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Case example
Dive deep into the goals, steps, and results of an actual pharmaceutical industry case
BACKGROUND
The subsidiary of a multinational company wanted to enter a therapeutic category with physicians it did not visit before.
Challenge
The company did not have any contact with key opinion leaders and faced entrenched local competitors that could sink the launch.
Results
The customer adjusted its entry strategy from using its own infrastructure to partnering with a competitor, recognizing that it would lead to greater success.
Approach
We used a three-round wargame. The first round for assessing the competitors’ responses to the entry. The second one for selecting a co-marketing partner from among the competitors. Finally, one for evaluating the outcomes and challenges of co-marketing with the chosen company.
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