About us
Midas Consulting
Since our foundation in the year 2000, we have been firmly committed to excellence. Initially, we provided services to other consultancies, mostly global ones.
As we evolved, we expanded our operations to include projects in Spain and Portugal in response to our clients’ needs. In 2010, we became the regional representatives of Strategic Analysis Inc. We collaborate with them on project execution and market development.
Our journey has led us to specialize in providing robust and effective consulting solutions throughout Latin America. This is further strengthened by our strategic alliances, enabling us to offer comprehensive services to our clients.
Our work process
Understanding and research
We understand your goals to research what you truly need. We then gather public information and interview key players to obtain information nobody else has.
Analysis
We verify and validate the information using our own methodologies, often revisiting the previous phase to gather additional data.
Presentation
We provide specific, detailed reports to facilitate the understanding of conclusions and recommendations.
Feedback
We maintain constant communication with our clients, adjusting the scope and reports to meet their specific needs.
We have
GLOBAL COVERAGE
We take pride in having completed projects in every country within our region.
Naturally, we have worked most extensively in countries with the highest GDP, given that our services are closely tied to the size of their economies.
Our loyal customers have also prompted us to undertake projects in Spain and Portugal.
Our team
Get advice from our seasoned professionals with unparalleled experience in the region.
Adrián Álvarez
Position: Managing Partner
Years of experience: 32
Education: WAM en Wharton School (Pennsylvania)
Graciela García
Position: CFO
Years of experience: 28
Education: BA from UADE
Víctor Sales Navas
Position: COO
Years of experience: 34
Education: CPA from UBA
Laura Giacosa
Position: Pharmaceutical Practice Partner
Years of experience: 34
Education: BA from UBA
Sergio Sales Navas
Position: Project Director
Years of experience: 28
Education: BA from UBA
Rossana Méndez Arenas
Position: Market Research Practice Partner
Years of experience: 28
Education: BA from UBA
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Adrián Álvarez
Managing Partner
Years of experience: 32
Education: WAM at the Wharton School (University of Pennsylvania)
Industry experience: Leads the industrial, and fast-moving consumer goods practices.
Service experience: Has extensive experience in wargames, benchmarking, M&A, management consulting, market analysis and penetration services.
Country experience: Leads projects throughout Latin America, Spain, and Portugal, also speaks frequently about strategy and competitive intelligence in Argentina, Bolivia, Brazil, Chile, Guatemala, Italy, Panama, Spain, and the United States.
Languages: Speaks fluently English, Spanish, Portuguese, German, and Italian.
Other: Was a board member of SCIP (formerly Society of Competitive Intelligence Professionals). He was the sixth non-US citizen to be elected to the board till that moment. He received the Catalyst and the Fellows Award from SCIP (first person to receive both awards in Latin America, Spain, and Portugal. He teaches at MBA level in Argentina and Brazil.
Graciela García
CFO
Years of experience: 28
Education: BA at UADE
Industry experience: Has worked with industrial products, services, and fast-moving consumer goods.
Service experience: Has wide experience in market analysis and entry, as well as market research.
Country experience: Leads projects throughout Latin America, Spain, and Portugal.
Languages: Spanish.
Other: Has wide experience leading dot com businesses.
Laura Giacosa
Pharmaceutical Practice Partner
Years of experience: 34
Education: BA at UBA
Industry experience: Leads the pharmaceutical practice.
Service experience: Has ample experience in business intelligence, wargames, M&A, management consulting, market analysis and entry.
Country experience: Leads projects throughout Latin America and speaks frequently about business intelligence in the region.
Languages: Speaks fluently English and Spanish.
Other: Former member of the board at SAMF (Argentinean pharmaceutical marketing association.
Víctor Sales Navas
COO
Years of experience: 34
Education: CPA at UBA
Industry experience: Leads the services practice (with an emphasis on logistics and ports) and has experience in B2C and B2B markets.
Service experience: Has extensive experience in market research, benchmarking, market entry, competitive intelligence, M&A, and management consulting.
Country experience: Leads projects in every single Latin American market.
Languages: Speaks English, Spanish, and Portuguese.
Other: Has wide experience leading start-ups in the region.
Sergio Sales Navas
Project Director
Years of experience: 28
Education: BA at UBA
Industry experience: Has wide experience in fast-moving consumer markets, services, and industrial products.
Service experience: Has extensive experience in competitive intelligence, benchmarking, M&A, management consulting, market analysis and entry.
Country experience: Leads projects throughout Latin America.
Languages: Speaks English and Spanish.
Other: Has ample experience leading start-ups in the region.
Rossana Méndez Arenas
MARKET RESEARCH PRACTICE PARTNER
Years of experience: 28
Education: BA at UBA
Industry experience: Leads the market research practice with wide experience in fast-moving consumer goods, and services.
Service experience: Wide experience in market research, analysis, and entry.
Country experience: Leads projects throughout the region.
Languages: Speaks fluently Spanish and English.
Other: Has taught at Universidad de Belgrano, Fundación de Altos Estudios, and Instituto de Agentes de Propaganda Médica.