Go-to-market consulting
We have extensive go-to-market strategy consulting experience throughout Latin America and Spain.
Unlock Your Market Potential with Expert Go-to-Market Consulting
Guiding You from Strategy to Success in the Marketplace
At Midas Consulting we specialize in empowering businesses like yours to conquer the market. Our proven go-to-market consulting services provide the strategic roadmap and tactical support you need to achieve sustainable growth:
Strategic Planning: We develop a comprehensive go-to-market strategy tailored to your unique business objectives.
Target Identification: We identify and understand your ideal customers to optimize your marketing efforts.
Messaging and Positioning: We craft compelling messages that resonate with your target and set you apart from competitors.
Channel Optimization: We determine the most effective channels to maximize your ROI.
Contact us today to take your business to the next level!
We ensure your success with our go-to-market methodology:
Distribution chain’s requirements
Segmentation, purchasing habits, satisfaction with existing alternatives, etc.
Channels’ capacities and costs
Services performed, costs, and margins.
Competitors’ actions
Differences and similarities of competitors’ chains, innovation, and growth.
Channel power
Power by stakeholder and player, and its evolution.
Case example
Dive deep into the goals, steps, and results of an actual go-to-market case
BACKGROUND
A multinational company wanted to improve its go-to-market strategy in Argentina, Brazil, and Chile
Challenge
There was no information on the size of the counterfeit segment, and it was very difficult to obtain. Additionally, we must gain insights into the go-to-market strategy of each competitor, and their distribution incentive policies.
Results
The customer became the second player in the market in three years. It could improve its distribution strategy by tailoring the incentives to its distributors’ needs, and could diminish the influence of re-fillers.
Approach
Search for public information and interviews with distributors, competitors, and re-fillers to determine the best strategy for our customer.
We provide the advice you need
Services
Growth solutions
Industries
We know the most important markets inside and out