For more than 25 years, Midas Consulting has helped pharmaceutical and healthcare companies — from Rx and biotech to medical devices and consumer health — navigate Latin America’s highly diverse and fast-evolving markets with pharmaceutical and healthcare consulting. We understand the regulatory complexity, access constraints, and competitive intensity that define the region, and we know how to turn these challenges into growth opportunities
If your priority is to protect your position, expand into new markets, or sharpen your commercial strategy, we can help you move with clarity and confidence
Some of Our Pharmaceutical and Healthcare Consulting Customers:
What’s Slowing-Down Pharma and Healthcare Market Success in Latin America
Fragmented access and distribution ecosystems. Healthcare delivery varies dramatically across markets, combining public institutions, private providers, payers, pharmacies, and local distributors — each with different incentives and access paths
- Our solution: Distributor search, go-to-market restructuring, and M&A support to strengthen reach and improve market access
Demand shifts driven by economic and demographic change. Aging populations, chronic disease growth, economic cycles, and shifting patient expectations impact product demand and affordability
- Our solution: Scenario planning, strategy workshops, and wargames to anticipate changes in patient needs, payer behavior, and category trends
Intense competitive pressure and rising innovation expectations. Patients, prescribers, and buyers increasingly expect affordable, innovative, and patient-centric solutions — while global and local competitors react fast
- Our solution: Benchmarking insights to identify competitive gaps, refine positioning, and differentiate your portfolio
How Can We Help You with Our Pharmaceutical and Healthcare Consulting:
- Strengthen your go-to-market strategy across countries, channels, and healthcare systems
- Anticipate policy, access, and competitive shifts before they impact your pipeline
We help healthcare and pharmaceutical companies turn Latin America’s complexity into measurable commercial advantage
Why Do Clients Rely On Us For Tailored Pharmaceutical and Healthcare Consulting?
- We Understand the Pressures: Having been in leadership positions, we truly understand the difficulty of expanding market share in a competitive landscape
- Proven Approach: Since 2000, we’ve completed hundreds of successful pharmaceutical and healthcare projects, providing expert guidance to a variety of customers
- Full Regional Coverage: With experience in every Spanish- and Portuguese-speaking country in Latin America, we also offer expertise in Spain and Portugal
Backed by more than 25 years of experience and an 82.2% NPS, we are dedicated to delivering strategies that work!
Case Example, Successful Product Launch Amid Strong Competition
Background and challenges
A multinational company aimed to launch a new biological product with key inhibitory mechanisms in first-line therapy. However, the therapeutic category was crowded with entrenched competitors, including one of the company’s own products
Approach
We conducted two rounds of wargaming. The first round analyzed competitors’ strategic reactions, and the second focused on tactical responses
Four competitors (one of the sponsor company), the new product, and key opinion leaders (KOLs) were included
Results
The company successfully launched the product by refining key messages to mitigate risks
They also developed clear differentiation for their two competing products, avoiding confusion among physicians and ensuring effective prescriptions.
Company Name
How to Get Started:
Schedule a quick call
Share your goals and the challenges, and we’ll present a proposal crafted to address them
Receive your recommendations
Initial review to guarantee that our approach fits with your strategy
Actionable recommendations that can be implemented right away
Achieve success in the market
Our tailored advice will set you up for success in the pharmaceutical and healthcare market
Let’s begin the journey!
We’ll work side by side to help you achieve your goals. Call us now and start growing your business!