
For over two decades, Midas Consulting has supported automotive companies in navigating one of the world’s most dynamic, and volatile, regions with automotive products consulting. From components and aftermarket parts to finished vehicles and services, we understand what drives demand and competitive moves across Latin America
If your challenge is to expand, reposition, or anticipate shifts in mobility, we can help you move faster and smarter
Some Of Our Automotive Products Consulting Customers:
Latin America’s Automotive Industry: Critical Challenges
Supply-chain volatility and import dependence. Tariffs, FX volatility, and limited local manufacturing disrupt pricing and availability
- Our solution: Local partner identification, M&A pathways, and strategies to strengthen regional supply chains
Uneven adoption of new technologies (EVs, connectivity, ADAS). Electrification grows at different speeds depending on income levels, incentives, and infrastructure
- Our solution: EV adoption scenarios and market-entry strategies calibrated for each country
Infrastructure gaps that slow transformation. Charging networks, advanced workshops, and service capabilities are still developing
- Our solution: Benchmarking and partner mapping to accelerate infrastructure partnerships
Accelerate Your Competitive Edge in a Shifting Mobility Landscape
- Clarify growth priorities in price-sensitive, fast-moving markets
- Build differentiated go-to-market strategies across countries
- Use wargames to anticipate competitors, new entrants, and category shifts
When the path ahead is uncertain, we help you move with confidence
Why Do Leading Companies Trust Us To Deliver Actionable Automotive Products Consulting Solutions?
- Firsthand Knowledge: With our background in leadership, we understand the constant struggle to secure market share in today’s competitive climate
- Decades of Impact: Since 2000, we’ve completed hundreds of projects in the automotive and autoparts industry that span a variety of products and segments, showcasing our versatile expertise
- Comprehensive Market Knowledge: Our team has hands-on experience in every Spanish- and Portuguese-speaking country across Latin America, as well as in Spain and Portugal
Proudly exceeding the 70% excellence benchmark, our 82.2% NPS reflects our commitment to effective, results-driven strategies!
Case Example: How a Strategic Acquisition Improved Market Position in Brazil
Background and challenges
A multinational company aimed to strengthen its presence in Brazil and was exploring the acquisition of local competitors.
The challenge? Our client needed detailed insights about five competitors in an environment where secondary data was virtually nonexistent. We were tasked with:
- Estimating potential unaccounted sales where data gaps existed
- Gaining access to financial statements from reluctant owners


Approach
We conducted in-depth interviews with competitors and their distributors to assess each company’s:
- Segment sales and production capacity
- Key strengths, weaknesses, and overall availability for acquisition
- Profitability and sales growth trends
- Tax position, labor, and environmental challenges
Results
With our analysis, our client gained accurate, actionable insights into the competitive position, attractiveness, and availability of their five main targets in Brazil
This comprehensive intelligence empowered them to make an informed decision, ultimately leading to the successful acquisition of one of the target companies—a move that significantly improved their market position

How to Get Started with Our Automotive Products Consulting:
Schedule a quick call
Let us know what you’re aiming to achieve and any challenges you’re facing, and we’ll develop a custom solution
Receive our recommendations
Preliminary results to ensure we’re in sync with your goals
Final recommendations designed for quick implementation
Achieve success in the market
Our recommendations will equip you to thrive and lead in the automotive market
Shall we begin?
Together, we can achieve your business goals. Call us today and begin your growth journey!










