The chemical industry in Latin America offers enormous potential — and significant complexity. For more than 25 years, Midas Consulting has helped companies across industrial chemicals, specialties, agrochemicals, and consumer applications make smarter, faster strategic decisions with chemical industry consulting
Whether you’re expanding, defending your position, or rethinking your portfolio, we can support you at every step
Some of Our Chemical Industry Consulting Customers:
Key Barriers Impacting Chemical Growth in LATAM
Limited local production capacity & logistics bottlenecks. Heavy import dependence and infrastructure constraints impact cost-to-serve
- Our solution: Go-to-market restructuring, distributor search, and M&A to build stronger regional footprints
Fragmented demand and complex buying cycles. Large industrial clients and small manufacturers often require different commercial approaches
- Our solution: Advanced segmentation, scenarios, and differentiated value propositions
Sustainability and innovation pressures with uneven adoption. Demand for cleaner, more efficient solutions grows, but uptake varies widely
- Our solution: Innovation benchmarking and forward-looking scenario planning to align with emerging trends
Transform Complexity into Strategic Advantage
- Design strategies that increase market penetration and customer relevance
- Connect competitive intelligence, segmentation, and commercial priorities in one actionable roadmap
- Prepare for future shifts with scenario planning, strategy workshops, and wargames
We help transform complexity into sustainable growth across Latin America
What Sets Our Chemical Industry Consulting Services Apart?
- We Get the Stakes: Having managed businesses ourselves, we fully understand the intricacies of market share growth in a highly competitive landscape.
- Proven Success: We’ve helped businesses across a wide array of products and segments with hundreds of consulting projects for the chemical industry since 2000
- Deep Regional Insights: We bring practical experience from every corner of Latin America, Spain and Portugal
Over 25 years of proven experience and an outstanding 82.2% NPS highlight the impact of our strategies!
Case Example: Enhancing Market Competitiveness with a Stronger Value Proposition
Background and challenges
A multinational company was preparing to invest several hundred million dollars in a new production facility in Brazil
The goal was to establish a strong foothold in the market by leveraging two innovative resin products for select industries. However, the customer faced challenges in defining a winning value proposition that would resonate with their target audience
With significant investment at stake, they needed a clear understanding of the competitive landscape, customer preferences, and market dynamics to ensure success
Approach
We conducted in-depth interviews with distributors and end customers across three key industries. The research focused on uncovering:
- Key factors influencing purchasing decisions and their relative importance
- Customer preferences for sales channels and pricing behavior
- Unmet needs and pain points within the market
- Strengths and weaknesses of main competitors
- Trends in inter-material substitution affecting purchasing decisions
This comprehensive analysis provided a detailed view of customer priorities and the competitive environment
Results
We identified the critical product features to prioritize for each industry and customer segment. Based on these insights, the customer was able to:
- Refine their value proposition to align more closely with market needs
- Adjust product features to address unmet demands and improve differentiation
- Develop a competitive strategy tailored to the strengths and weaknesses of rival offerings
These adjustments positioned the customer to successfully capture market share, maximize their investment, and build long-term relationships with their target industries
Company Name
How to Get Started with Our Chemical Industry Consulting:
Schedule a quick call
So we understand your priorities and challenges, and design a personalized proposal to meet your needs
Receive our recommendations
Initial analysis to ensure our approach matches your needs
Practical advice you can implement immediately
Achieve success in the market
By leveraging our insights, you’ll be empowered to dominate the chemical market
Are you prepared to get started?
Let’s team up to make your goals a reality. Call us today and start expanding your business!