For more than 25 years, Midas Consulting has supported food and beverage companies across Latin America’s complex and fast-moving consumer markets. From packaged foods and beverages to ingredients and consumer brands, we help companies unlock new growth in one of the most competitive regions in the world with food and beverage industry consulting
If your goal is to expand distribution, refine your portfolio, or strengthen shopper relevance, we’re ready to help you move forward with speed and confidence
Some of Our Food and Beverage Industry Consulting Customers:
The Challenges You Need to Beat to Win in the LATAM Food & Beverage Sector
Highly diverse distribution channels. Modern retail, wholesalers, traditional trade, and e-commerce coexist, each requiring a distinct commercial approach
- Our solution: Distributor search, go-to-market strategies, M&A support to build stronger coverage and execution
Demand volatility and shifting consumer behaviors. Spending fluctuates with economic cycles, while health, convenience, and sustainability trends evolve quickly
- Our solution: Scenario planning, strategy workshops, and wargames to anticipate behavioral shifts and prepare for multiple market realities
Intense competition and innovation pressure. Local players move fast, and global brands fight for relevance amid rising expectations for healthier and more sustainable products
- Our solution: Benchmarking to sharpen positioning and identify white spaces for differentiation
Turning Consumer Shifts into Sustainable Brand Growth
- Anticipate shifts in consumer sentiment, economic cycles, and competitive behavior
- Turn insights into clear, actionable growth pathways for your brands
Let’s transform Latin America’s challenges into long-term market leadership
Why Choose Us for Food and Beverage Industry Consulting?
- We’ve Faced the Challenge: With experience as directors, we relate to the challenges of achieving growth in a crowded marketplace.
- Extensive Experience: With hundreds successful projects since 2000, we bring deep expertise across various products and market segments
- Regional Expertise at Scale: Our experience spans every Spanish- and Portuguese-speaking nation in Latin America, along with Spain and Portugal.
With over 25 years of experience and a remarkable 82.2% NPS, we take pride in delivering highly effective strategies
Case Example, Our Customer Successfully Regained Market Share
Background and challenges
A multinational FMCG company was facing a tough challenge: prolonged market share losses in a highly competitive environment
With a new manager stepping in, the team was eager to explore innovative ways to regain their footing. But the competition was fierce. It was clear that tackling this issue required fresh thinking and a strategic approach
Approach
We conducted two rounds of Wargames to tackle the challenge head-on:
- Understanding the Competition: The first round focused on anticipating the competitor’s next moves.
- Crafting a Response: The second round centered on designing counter-strategies to regain market share.
Results
Here’s how our client turned things around:
- Regional Strategies Made the Difference: By tailoring strategies to each region, the company addressed specific challenges and opportunities
- Team Alignment and Commitment: The process fostered consensus, coordination, and a shared commitment to the strategies
- Proactive Mindset Took Center Stage: The team shifted from reacting to leading, staying ahead of the competition
As a result, the company successfully reversed its market share losses and regained momentum in a highly competitive space
Company Name
How to Get Started with Our Food and Beverage Industry Consulting:
Schedule a quick call
Tell us your objectives and challenges, and we’ll create a proposal designed specifically for your needs.
Receive your recommendations
Initial insights to make sure we’re on the same page with your needs
Actionable recommendations you can start using right away
Achieve success in the market
Our insights and recommendations will provide you with everything needed to succeed in your market.
Are you ready to take the next step?
Let’s partner up to reach your objectives. Book a call today and start growing your business!