Wargaming in Colombia to grow your share and profits
Does your team need to rethink the current strategy because it’s no longer delivering results? Are you seeing early signs of change in your market and want to stay ahead? Are you dealing with a competitor that’s rapidly gaining ground in Colombia?
In a market like Colombia—fast-moving, diverse, and increasingly competitive—intuition alone isn’t enough. What you need is a structured way to see beyond the obvious, align your team, and make decisions with focus. That’s exactly what wargaming is: a highly practical tool to think together, anticipate what’s coming, and walk away with a plan that’s ready to go
At Midas, we design and facilitate custom war games tailored to your specific challenge. These are not theoretical exercises. They’re participatory, high-energy sessions built around real decisions—guided by sharp market analysis, collaborative dynamics, and a deep understanding of your local context
What exactly is wargaming?
A war game is a strategic exercise where your team steps into the shoes of key players in your competitive environment—competitors, regulators, distributors, customers—and explores how they might respond to different moves in the market
From that perspective, you work through how your business could anticipate or respond more effectively. The goal? A clearer plan, grounded in reality, shaped across teams, and designed for the Colombian market—not just a conversation, but a path forward
Why do wargaming in Colombia?
Colombia is full of opportunities, but it’s also full of complexity. Customers expect more. Regional dynamics vary widely. Channels are evolving, and competition is relentless. On top of that, many teams struggle to align internally—especially when the decisions at hand cross business units, brands, or markets.
Wargaming in Colombia helps your team:
- Anticipate how competitors or partners might respond to your next move
- Identify risks and blind spots that aren’t yet on your radar
- Align faster around a clear, actionable strategy
And we know time is scarce. That’s why every session is built to be practical, focused, and designed to get your team thinking—and deciding—together
How we work at Midas
We start by listening. What’s the decision you need to make? What scenario is keeping you up at night? What options are on the table?
Then we design a fully customized war game for Colombia. We bring in the latest local market data, tailor the dynamics to your context, and focus on helping your team think more clearly—together
During the session, we make space for all the voices that matter. It’s not about simulating for the sake of it—it’s about preparing for what’s coming and deciding with confidence
We typically run these sessions in Spanish to ensure full engagement from the local team—but we’re also ready to facilitate them in English, Portuguese, German, or Italian, depending on what your team needs
By the end, you’ll walk away with a clear plan, aligned decisions, and a team that’s ready to move forward
What do you gain from a war game?
- Your team stops improvising and starts acting with purpose
- You make decisions based on evidence, not isolated instincts
- You get ahead of the market, instead of reacting to it
What our wargaming consulting clients in Colombia say:
For 20+ years, we’ve perfected a proven methodology that drives success. Our 82.2% NPS highlights the confidence and satisfaction our clients have in us
Some of our wargaming customers in Colombia:
Case study – Navigating portfolio overlap in a saturated category
Context:
A global pharmaceutical company was preparing to launch a new biologic in Colombia as part of a regional strategy. The challenge? The new product would compete against established brands—including one already in their portfolio
Approach:
We facilitated a tailored war game in Colombia, as part of a broader process across countries. On day one, the team stepped into the roles of their key competitors. On day two, they developed tactical responses specific to the Colombian market—drawing on insights from local medical experts (KOLs)
Results:
- They anticipated key competitor reactions before they happened
- They resolved internal tensions that had been stalling decisions
- The launch sucessfully went ahead with clarity, focus, and no friction
Want to approach your next challenge with more clarity?
Let’s talk. At Midas, we design war games in Colombia that help your team think smarter, align faster, and make bold decisions—together
Reach out and let’s explore how we could work with you.