By/por Adrian Alvarez, PhD | Managing Partner | Wharton Alumnus | Profesor MBA UADE

By/por Adrian Alvarez, PhD | Managing Partner | Wharton Alumnus | Profesor MBA UADE

Adrian Alvarez, PhD, is Managing Partner at Midas Consulting, an international strategy consulting firm specializing in competitive strategy, market intelligence, and growth across Latin America, Spain, and Portugal. He advises CEOs, regional business units, and executive teams on competitive benchmarking, distributor search and partner development, scenario planning, executive strategy workshops, market entry strategy, go-to-market design, mergers and acquisitions (M&A) strategic assessment, and competitive wargaming to anticipate competitor reactions before critical decisions are implemented. His work integrates structured strategic analysis, competitive intelligence, and decision simulation to reduce strategic uncertainty, validate growth initiatives, and accelerate sustainable commercial performance across consumer goods, industrial, technology, and healthcare sectors. He is a Wharton Alumnus, MBA Professor at Universidad Argentina de la Empresa (UADE), and a specialist in competitive strategy for complex markets, leading regional projects that connect market insight, strategy formulation, and execution to build durable competitive advantage.

Market Entry: Turning Complexity into Growth

Planning a new market entry in Latin America? This guide explains how to navigate the region’s complexity, from information gaps and regulatory hurdles to channel selection and local execution. Based on Midas Consulting’s experience in hundreds of market entry, go-to-market, distributor search, benchmarking, and competitive intelligence projects across Latin America, it presents a structured approach to replacing assumptions with evidence and turning uncertainty into actionable growth decisions.

Mergers & Acquisitions in Latin America: How to Acquire with Confidence

M&A consulting

M&A in Latin America offers huge opportunities, but success requires local knowledge and a disciplined approach. Public data is often unreliable, and cultural nuances can make or break a deal
This article outlines a step-by-step guide to M&A, detailing how a structured process gives you clarity, reduces risk, and enhances negotiation power. We'll show you how to find hidden gems and avoid costly missteps with a process built on over 25 years of on-the-ground experience

Distributor Search: How to Find Partners Who Actually Move the Needle

Distributor search

Finding the right distributor in Latin America is not about pulling a list of names. It is about identifying which partner can actually open the market, represent your brand, reach the right customers, comply with your standards, and convert opportunity into profitable growth.
For C-level executives, the real question is “Which partner has the right portfolio, access, capabilities, incentives, compliance standards, and ambition to move the needle for our strategy?” That distinction matters because the wrong distributor can slow market entry, dilute positioning, create channel conflict, or leave growth potential untapped.