By/por Adrian Alvarez, PhD | Managing Partner | Wharton Alumnus | Profesor MBA UADE

By/por Adrian Alvarez, PhD | Managing Partner | Wharton Alumnus | Profesor MBA UADE

Adrian Alvarez, PhD, is Managing Partner at Midas Consulting, an international strategy consulting firm specializing in competitive strategy, market intelligence, and growth across Latin America, Spain, and Portugal. He advises CEOs, regional business units, and executive teams on competitive benchmarking, distributor search and partner development, scenario planning, executive strategy workshops, market entry strategy, go-to-market design, mergers and acquisitions (M&A) strategic assessment, and competitive wargaming to anticipate competitor reactions before critical decisions are implemented. His work integrates structured strategic analysis, competitive intelligence, and decision simulation to reduce strategic uncertainty, validate growth initiatives, and accelerate sustainable commercial performance across consumer goods, industrial, technology, and healthcare sectors. He is a Wharton Alumnus, MBA Professor at Universidad Argentina de la Empresa (UADE), and a specialist in competitive strategy for complex markets, leading regional projects that connect market insight, strategy formulation, and execution to build durable competitive advantage.