By/por Adrian Alvarez, PhD | Managing Partner | Wharton Alumnus | Profesor MBA UADE

By/por Adrian Alvarez, PhD | Managing Partner | Wharton Alumnus | Profesor MBA UADE

Adrian Alvarez, PhD, is Managing Partner at Midas Consulting, an international strategy consulting firm specializing in competitive strategy, market intelligence, and growth across Latin America, Spain, and Portugal. He advises CEOs, regional business units, and executive teams on competitive benchmarking, distributor search and partner development, scenario planning, executive strategy workshops, market entry strategy, go-to-market design, mergers and acquisitions (M&A) strategic assessment, and competitive wargaming to anticipate competitor reactions before critical decisions are implemented. His work integrates structured strategic analysis, competitive intelligence, and decision simulation to reduce strategic uncertainty, validate growth initiatives, and accelerate sustainable commercial performance across consumer goods, industrial, technology, and healthcare sectors. He is a Wharton Alumnus, MBA Professor at Universidad Argentina de la Empresa (UADE), and a specialist in competitive strategy for complex markets, leading regional projects that connect market insight, strategy formulation, and execution to build durable competitive advantage.

Distributor Search in Latin America: Regional Growth with the Right Partners

Bandeiras de América Latina

Expanding in Latin America?
Finding the right distribution partners is critical—but complex. From regulatory differences to market fragmentation, success depends on local expertise.
Discover how our distributor search services help multinational companies build high-performing networks tailored to each country’s unique challenges and growth potential.

Distributor Search in Chile: Maximize Your Market Potential with Top Partners

Expanding into Chile?
Even in one of Latin America’s most stable markets, the right distributor can make or break your success.
Discover how our expert distributor search services help multinational companies find trusted, high-performing partners to accelerate market entry, drive sales, and secure long-term growth in Chile.

Distributor Search in Argentina: Drive Your Business Forward with Our Expert Services

Buenos Aires

Looking to grow in Argentina?
In a market shaped by economic volatility and regulatory complexity, choosing the right distributor is critical.
Discover how our distributor search services help multinational companies build strong, resilient partnerships that drive market success and ensure long-term growth in Argentina’s evolving business environment.

Distributor Search in Mexico: Unlock Market Success with the Perfect Partners

El Angel

Expanding in Mexico?
Success starts with the right distribution partner. From regional market variations to regulatory complexities, finding the right fit is key.
Discover how our distributor search services help multinational companies build high-performing networks and drive sustainable growth across Mexico’s competitive and fast-evolving landscape.

Distributor Search in Brazil: Find the Right Partners for Market Success

Sao Paulo

Expanding in Brazil?
Success starts with the right distribution partner. From regional fragmentation to regulatory complexity, Brazil demands a strategic approach.
Learn how our distributor search services help multinational companies identify, evaluate, and connect with reliable partners to unlock growth and ensure effective market entry in Brazil’s dynamic business landscape.

Go-To-Market Consulting in Peru to Achieve Success

Lima

Expanding in Peru?
Success requires more than a great product—it demands a go-to-market strategy built for Peru’s unique challenges. From regional market variability to channel strategy and competitive positioning, we help you get it right.
Discover how our GTM consulting helps multinational companies grow sustainably in Peru’s evolving market.

Go-To-Market Consulting in Colombia To Thrive in The Market

Bogotá

Expanding in Colombia?
Success in this fast-evolving market depends on more than a great product—it requires a go-to-market strategy rooted in local insights. From regional variability to competitive pressure, we help you navigate it all.
Learn how our GTM consulting helps global companies thrive in Colombia’s dynamic business environment.

Go-To-Market Consulting in Mexico: Optimize Your Strategy To Grow

El Angel

Expanding in Mexico?
Success in this diverse, opportunity-rich market requires more than a strong product—it demands a localized go-to-market strategy. From distribution and pricing to regional insights, we help companies navigate complexity and accelerate growth.
Learn how our GTM consulting drives stronger market performance across Mexico.

Go-To-Market Consulting in Latin America: Navigate Complexity to Thrive

Bandeiras de América Latina

Expanding in Latin America?
Success in the region demands more than a one-size-fits-all approach. From local consumer insights to complex distribution networks, we help businesses craft tailored go-to-market strategies that drive real growth.
Learn how our GTM consulting helps companies thrive in Latin America’s diverse and dynamic markets.

Go-To-Market Consulting in Chile: Optimize Your Strategy for Success

Looking to grow in Chile?
Success in one of Latin America’s most open and competitive markets takes more than a solid product—it takes a localized go-to-market strategy.
Learn how our GTM consulting helps global companies overcome distribution challenges, stand out from the competition, and drive sustainable growth in Chile.