For more than 25 years, Midas Consulting has helped agribusiness companies grow across Latin America’s most competitive markets with agricultural products consulting. From adjuvants and crop protection to fertilizers, machinery, seeds, and biologicals, we understand the region’s dynamics — and what drives farmers, distributors, and key decision-makers
If your priority is to protect market share, expand into new countries, or sharpen your value proposition, we’re here to guide you with clarity and precision
Some of Our Agricultural Products Consulting Customers:
Key Agribusiness Challenges in Latin America
High logistics costs and uneven infrastructure. Rural roads, storage capacity, and cold-chain limitations raise costs and reduce competitiveness
- Our solution: Distributor search, go-to-market redesign, and M&A support to strengthen local operations
Uneven digital adoption among growers. Precision agriculture and connectivity progress at very different speeds across the region
- Our solution: Market entry strategy based on behavioral adoption and competitive benchmarking to identify penetration opportunities
Highly fragmented customer base. Large agribusinesses coexist with thousands of smallholders, each with different needs and investment capacity
- Our solution: Scenario planning, strategy workshops, and wargames to design differentiated strategies for each segment
Turn Agribusiness Challenges into Scalable Growth
- Build a clear, actionable go-to-market strategy for Latin America
- Anticipate competitive and market shifts with scenario planning, strategy workshops, and wargames
- Identify the right distributors and partners to accelerate growth, not just coverage
We help you turn Latin America’s complexity into commercial advantage
What Makes Us the Ideal Choice For Agricultural Products Consulting?
- Own Experience: As former business leaders, we know the pressure of expanding market share amid fierce competition
- Trusted Expertise: Our team has completed hundreds of consulting engagements in the agricultural market since 2000, delivering results across multiple products and segments
- Broad Regional Footprint: We’ve navigated the unique dynamics of all Latin American countries, Spain, and Portugal
Backed by more than 25 years of experience and an 82.2% NPS, we are dedicated to delivering strategies that work!
Case Example: Expanding Market Share in Central America and Chile
Background and challenges
A multinational fertilizer company sought to expand into four Central American countries (Dominican Republic, El Salvador, Honduras, and Nicaragua) while strengthening its position in Chile
Despite an existing presence, the company needed a strategic approach to improve market penetration and share
Approach
We conducted secondary research and in-depth interviews with customers, authorities, and competitors to identify key growth segments across products, crops, and customer segments
This provided us the basis for making sound recommendations for expansion
Results
We provided a comprehensive market analysis, ranking countries, products, and crops by attractiveness
A phased approach was recommended, targeting the most promising opportunities first to leverage the company’s advantages
The customer could successfully enter the Central American markets and improve its position in Chile
Company Name
How to Get Started with Our Agricultural Products Consulting:
Schedule a quick call
Share your goals and challenges, and we’ll craft a tailored proposal just for you
Receive our recommendations
Early findings to confirm we’re aligned with your business objectives
Ready-to-implement recommendations for immediate impact
Achieve success in the market
With our guidance, you’ll have the tools to excel in the agricultural products industry!
Ready to move forward?
We’ll help you achieve your goals. Schedule a call now and take the first step toward success!