For over 25 years, Midas Consulting has helped construction product companies grow in one of the world’s most dynamic and competitive regions. Whether you sell building materials, engineered products, or solutions for major infrastructure projects, we understand the realities of Latin America, and how to turn them into strategic upside with our construction products consulting
If your team is under pressure to defend share, expand into new countries, or sharpen commercial execution, we can help you move with clarity and confidence
Some of Our Construction Products Consulting Customers:
Strategic Barriers Construction Products Companies Must Address in LATAM
Hyper-fragmented distribution ecosystems. Each city and region has its own mix of distributors, contractors, and installers — often with inconsistent reach and reliability
- Our solution: Distributor search, go-to-market optimization, and M&A support to build scale and improve market access
Demand swings tied to economic cycles. Construction depends heavily on government budgets, interest rates, and private financing, all of which can shift quickly
- Our solution: Scenario planning, strategy workshops, and wargames to stress-test strategies and ensure resilience under multiple futures
Rising expectations for sustainability and innovation. Customers seek greener, more efficient, and cost-effective materials, while local competitors react fast
- Our solution: Benchmarking insights to clarify differentiation opportunities and strengthen your value proposition
Build Stronger Market Positions Across Markets
- Develop clearer, more actionable routes to market across countries and channels
- Anticipate macro and competitive shifts before they impact your pipeline
- Build a stronger competitive position with data, scenarios, and commercial clarity
Let’s turn Latin America’s complexity into your next growth chapter
Why Partner with Us for Construction Products Consulting?
- Experienced Growth Partners: As former directors, we’ve navigated the same hurdles of growing market share in today’s tough market conditions
- Longstanding Success: Since 2000, we’ve guided companies through hundreds of construction products consulting projects, offering specialized knowledge in various sectors
- Extensive Local Insight: Our expertise covers all Spanish- and Portuguese-speaking countries in Latin America, plus Spain and Portugal
With 25+ years of experience and a stellar NPS score of 82.2%, we specialize in delivering strategies that drive results!
Case Example: Driving Market Share Growth Through Innovative Strategies
Background and challenges
A multinational coatings company with an innovative regional product faced challenges in achieving the desired sales levels
Despite the product’s potential, its distribution strategy wasn’t effective enough to reach key markets
Our goal was to help the company boost sales in Argentina, Brazil, Colombia, and Mexico by optimizing its distribution policy
Approach
We conducted secondary research and in-depth interviews with customers and distributors to evaluate the strengths and weaknesses of the existing distribution channels
This helped us identify gaps in their strategies and promotional efforts, providing insights for targeted improvements
Results
As a result, the company successfully introduced several new concepts to the market. These included supporting technology migration linked to product purchases and enhancing technical support by visiting customers alongside distributors
These initiatives played a key role in significantly increasing the company’s market share
Company Name
How to Get Started:
Schedule a quick call
Tell us about your objectives and challlenges, and we’ll put together a proposal that addresses them directly
Receive our recommendations
Initial analysis to ensure our approach matches your needs
Tailored recommendations that can be executed easily
Achieve success in the market
With our tailored advice, you’ll have the edge to flourish in the construction products market
Ready to start?
We’re here to help you achieve your goals. Calls us now and take the first step toward growth!