Wargaming in Brazil to Grow Your Market Share

Wargaming in Brazil to boost sales

Feeling like your current strategy is no longer enough? Facing a new competitor that’s shaking things up? Or maybe you just want to stay one step ahead and understand how the market could shift across different scenarios?

In Brazil, wargaming isn’t a luxury. It’s becoming a must. In a market where consumers move fast, competitors are relentless, and regulations evolve constantly, the ability to anticipate isn’t just helpful—it’s a real competitive advantage

At Midas, we design tailored war games—not generic simulations, but focused, immersive sessions that combine deep market analysis with dynamic role-playing to unlock your team’s collective intelligence and align everyone around smarter decisions

What exactly is a war game?

It’s a strategic exercise where your team steps into the shoes of key players in your market—direct competitors, regulators, distribution channels, consumers—and explores how they might respond to your moves. In doing so, you can see the landscape more clearly and test how you might stay ahead, even when the rules change

The goal? A shared, actionable strategy that your team believes in—and in Brazil’s complex and fast-moving environment, one that actually works

Why do wargaming in Brazil?

Because Brazil is one of the most dynamic and competitive markets in Latin America. If your team reacts slowly—or without a clear plan—the cost can be high. A well-run war game helps you:

• Visualize the likely moves of each key player, even across states with different rules

• Spot blind spots in your current strategy—especially against more agile local competitors

• Align your team with one clear plan of action, cutting through the usual noise of regional operations

How we work at Midas

We begin by listening. What’s the challenge you’re trying to solve? What scenario do you need to explore?

Then, we build a war game tailored to your specific needs, using up-to-date market insights and carefully designed dynamics. The focus is simple: bring your team together, help them think clearly, and move faster with confidence

Because this is about Brazil, we run the sessions in Portuguese—to make sure your local team feels comfortable, fully engaged, and able to go deep. That said, we also run war games in English, Spanish, German, or Italian, depending on what your team needs

Every session is guided from start to finish. We create space for everyone to contribute, for collective knowledge to surface, and for real alternatives to emerge. By the end, you’ll walk away with a clear plan, aligned decisions, and better preparation for what’s coming

What do you gain from a war game?

• You stop reacting to the urgent—and start preparing for the important

• You understand your competitors better—often before they even make a move

• You make focused decisions—as a team, without improvising

What our wargaming consulting clients in Brazil say:

“Midas helped us leave with a clear, well-structured strategy. The collaboration between our business units was seamless, and the fresh market insights were truly invaluable. We couldn’t be happier—thank you!”

Go-to-Market ManagerCompany Name

“They supported us every step of the way, and honestly, that made all the difference. Their dedication was key to the event’s success.”

Sr Brand ManagerCompany Name

“I’m confident Midas was a pioneer in bringing Wargames to the region, and their expertise clearly sets them apart.”

Business Unit ManagerCompany Name

For over 20 years, we’ve refined our proven methodology to deliver exceptional results. Our Net Promoter Score (NPS) of 82.2% speaks to the trust and satisfaction of our clients

Some of our wargaming customers in Brazil:

Case Study – Launching a product without cannibalizing your own portfolio

Context:

A global pharmaceutical company needed to launch an innovative new biologic in several Latin American markets, including Brazil. The challenge? It would compete directly with existing treatments—including one from the company’s own portfolio

Approach:

We ran a regional war game split over two sessions. In the first, the team explored how four key competitors (including the internal one) might react strategically. In the second, we dug into the tactical layer, integrating insights from local medical opinion leaders (KOLs)

Results:

• Identified market-specific risks and developed plans to mitigate them
• Surfaced blind spots that had been completely off the radar
• Achieved alignment around a strong, realistic strategy with full internal buy-in
• The product launched smoothly—without internal friction—and entered the market with a solid, well-positioned offer.

Is your next big move happening in Brazil?

Let’s talk. At Midas, we design war games in Brazil that help your team think more clearly, align faster, and stay ahead of the market.