Wargaming in Chile to Grow Sales and Market Share

Wargaming in Chile to grow your share

Is your team facing pressure to rethink the current strategy? Are you starting to see shifts in your industry and want to get ahead of them? Or maybe you’re trying to figure out how to respond to a competitor that’s suddenly gaining ground in the Chilean market?

In a market like Chile—where consumers are demanding, competitors are increasingly sophisticated, and regulations are evolving—reacting quickly isn’t enough anymore. You need to think ahead. That’s where wargaming comes in: it’s a powerful tool to align your team, uncover hidden risks, and build strategies ready for execution

At Midas, we design and facilitate fully tailored war games. These aren’t theoretical exercises or simulations with no real-world relevance. They’re intensive, hands-on sessions that combine deep strategic analysis with collaborative dynamics—turning uncertainty into action and collective thinking into competitive advantage

What is wargaming?

A war game is a structured strategic exercise where your team steps into the shoes of key players in your ecosystem: competitors, regulators, distribution channels, even consumers and customers. From those roles, they explore how others might respond to your moves—and what you can do to anticipate or respond more effectively

The goal is a clear, shared, and actionable strategy—one your team can actually execute. And in Chile, where challenges are often as political and organizational as they are commercial, that clarity can make all the difference

Why do wargaming in Chile now?

Chile is a mature market, with high expectations and strong competition across many categories. At the same time, the landscape is shifting: new regulations, regional or global players entering the space, and market consolidation are all changing the game

A Chile-specific war game can help you:

• Visualize how competitors or allies are likely to react to your strategic decisions

• Spot blind spots and risks you’re not seeing today

• Align your team around a clear, shared plan that’s ready to execute

All in a fast-moving, decision-oriented format that’s grounded in market realities

How we work at Midas

We start by listening. What’s the scenario you need to explore? What’s keeping you up at night? What options are on the table?

Then we design a Chile-focused war game tailored to your needs—grounded in local market insights, with agile formats and one clear goal: helping your team think better together, faster, and with the right data at hand

During the session, we facilitate active participation across teams and functions. This isn’t about playacting—it’s about anticipating real-world moves, with real players, and making confident decisions together

We conduct war games in Spanish so that the local team feels comfortable and participates actively, which leads to better results. However, we can also run sessions in English, Portuguese, German, or Italian if your team prefers

You walk away with a solid plan: clear options, aligned decisions, and a team that’s ready to act

What do you gain from a war game?

• Your team stops reacting and starts thinking ahead

• You make decisions based on evidence, not isolated intuition

• You gain a sharper view of your competitors—and of your own capabilities

What our wargaming consulting clients in Chile say:

“Midas helped us leave with a clear, well-structured strategy. The collaboration between our business units was seamless, and the fresh market insights were truly invaluable. We couldn’t be happier—thank you!”

Go-to-Market ManagerCompany Name

“They supported us every step of the way, and honestly, that made all the difference. Their dedication was key to the event’s success.”

Sr Brand ManagerCompany Name

“I’m confident Midas was a pioneer in bringing Wargames to the region, and their expertise clearly sets them apart.”

Business Unit ManagerCompany Name

With more than 20 years of experience, we’ve continuously improved our tested methodology to deliver outstanding results. Our NPS of 82.2% reflects the strong trust and satisfaction of our clients

Some of our wargaming customers in Chile:

Case study: Launching a product successfully

Context:

A global pharmaceutical company was preparing to launch a new biologic in Chile as part of a broader Latin American rollout. The market, however, was already competitive—with one key rival product coming from their own portfolio

Approach:

We ran a Chile-specific war game as part of a larger Latin America strategy process. On day one, the team explored potential strategic reactions from four major competitors. On day two, they dug into tactical options and local regulatory scenarios, including insights from key opinion leaders (KOLs)

Results:

• Anticipated competitors’ likely responses and defined solid counter-strategies
• Resolved internal tensions around portfolio positioning
• Enabled the Chilean team to execute in a fully aligned, frictionless way—with a strong competitive positioning

Ready to face your next challenge with a clearer strategy?

Let’s talk. At Midas, we design war games in Chile that help teams think smarter, align faster, and make decisions with confidence

Reach out and let’s explore how we could work together.