Wargaming in Mexico: Sharpen your strategy, grow your share

Wargaming in Mexico to grow your share and profits

Are you navigating a more aggressive market than ever? Does your team need clarity to move forward with confidence? Are you looking for a way to stay ahead of competitors—without wasting time?

In a fast-moving environment like Mexico—where consumers evolve quickly, new players come in strong, and economic challenges keep you on your toes—there’s no room for guesswork. You need structured thinking, real alignment, and decisions with purpose

That’s where wargaming comes in

War games in Mexico are strategic sessions that help your team visualize potential scenarios, anticipate market moves, and make smart, coordinated decisions

At Midas, we design and run war games that are fully tailored to your business. These are high-impact, collaborative workshops built around real outcomes—not abstract simulations. We combine up-to-date market insights with hands-on exercises that activate your team’s collective intelligence.

What is wargaming?

A war game is a strategic exercise where your team steps into the shoes of key players in your market—competitors, regulators, distributors, or even customers—and explores how they might react to your moves or to a given market shift

It’s a powerful way to anticipate what’s coming, surface blind spots, and drive genuine alignment across teams—without endless meetings or theoretical debates

Why do wargaming in Mexico?

Mexico is a large, competitive, high-stakes market. Decisions made here often ripple outward—impacting not just financial results but brand perception and strategic position.

Wargaming helps you:

• See how key competitors and partners might respond

• Spot strategic risks before they become problems

• Align your team around a clear action plan—fast

And if you’re working across multiple markets or within a matrix structure, you’ve likely felt the challenge of internal misalignment. A well-run war game can break through that friction

How we work at Midas

We always start by listening carefully:

• What’s the real challenge?
• What decision is stuck?
• What scenarios do you need to explore?

Then we design a war game tailored to your context in Mexico. We use fresh data, dynamic formats, and a sharp focus: helping your team think better, together

During the session, we facilitate the process end-to-end. The conversation goes deep. Everyone contributes. And every insight points toward action. This isn’t about role-playing—it’s about clarity, speed, and results

We typically run war games in Spanish to ensure full participation from local teams and avoid language barriers during high-stakes discussions. But if your team prefers another language, we’re also experienced in facilitating these sessions in English, Portuguese, German, or Italian

When we’re done, you walk away with a stronger strategy, shared decisions, and a more connected team

What do you gain from a war game?

• Your team stops working in silos and starts thinking as one

• You make faster, smarter decisions with the right context

• You anticipate market moves before they happen

What our wargaming consulting clients in Mexico say:

“Midas helped us leave with a clear, well-structured strategy. The collaboration between our business units was seamless, and the fresh market insights were truly invaluable. We couldn’t be happier—thank you!”

Go-to-Market ManagerCompany Name

“They supported us every step of the way, and honestly, that made all the difference. Their dedication was key to the event’s success.”

Sr Brand ManagerCompany Name

“I’m confident Midas was a pioneer in bringing Wargames to the region, and their expertise clearly sets them apart.”

Business Unit ManagerCompany Name

We’ve spent over 20 years refining a method that works—and it shows. Our 82.2% NPS is a clear indicator of the strong relationships we’ve built with our clients

Some of our wargaming customers in Mexico:

Case study: Aligning strategy and execution in a complex portfolio

Context:

A global pharmaceutical company needed to launch a new drug in Mexico—but the category already included several of its own products. The risk? Cannibalization or losing ground to competition

Approach:

We ran a tailored war game as part of a broader regional effort. In the first session, the team simulated moves from four key competitors. The second session focused on tactical planning, with input from medical, marketing, and market access teams

Results:

• Internal brand conflicts were surfaced and resolved
• The team achieved a distinctive market positioning
• The launch went smoothly, with a clear, shared plan ready to execute

Ready to make better decisions in a demanding market?

Let’s talk. At Midas, we design war games in Mexico that help your team think sharper, align faster, and take action that makes a real difference.