Wargaming in Peru to strengthen your strategy and grow your market share

Wargaming in Peru to increase your share and profits

Are you navigating an increasingly competitive environment? Exploring new strategies to grow in an uncertain market? Feeling the need for your team to align and make faster, clearer decisions?

In Peru’s current landscape—where growth opportunities coexist with high market concentration and constant competitive pressure—doing more of the same just isn’t enough. You need to anticipate. And for that, wargaming in Peru is a practical and powerful tool

At Midas, we design and facilitate tailored war games: intense, collaborative sessions focused on real-world outcomes. We combine strategic analysis with proven dynamics that unlock your team’s collective intelligence—so you can think more clearly and decide with confidence

What is wargaming?

A war game is a strategic exercise where your team steps into the shoes of key market players—competitors, distributors, regulators, or even customers—to simulate how they might react to your moves or a given scenario. Then, you plan your own response

It’s not a game for fun. It’s a serious, action-oriented tool for making better decisions as a team, with clarity, speed, and strategic depth

Why do wargaming in Peru?

Peru offers real potential—but it also brings unique challenges: high price sensitivity, strong local and regional players, informal competition, fragmented channels, and, often, local teams that don’t always have the space to think strategically.

A war game helps you:

• Map how key players might respond to your moves

• Spot risks before they hit your radar

• Align local and regional teams around a clear, shared plan

In sectors like consumer goods, healthcare, financial services, or tech, going in unprepared can be costly. Wargaming lets you plan ahead, prepare for market shifts, and avoid knee-jerk decisions.nment. A well-run war game can break through that friction.y every session is built to be practical, focused, and designed to get your team thinking—and deciding—together

How we work at Midas

We always start by listening:

• What’s keeping you up at night?
• What decision feels stuck?
• What scenario do you want to explore?

Then we design a 100% customized war game for your context in Peru. We bring in up-to-date local market data, fast-paced collaborative dynamics, and clear goals—so your team can think together and act fast

During the session, we facilitate in a neutral, focused way—driving meaningful conversations, active participation, and shared decisions. No endless workshops or abstract frameworks—just clarity and impact

We usually run these sessions in Spanish to ensure full engagement from local teams—but we can also facilitate in English, Portuguese, German, or Italian if needed

You walk away with a stronger plan, aligned decisions, and a more connected team

What do you gain from a war game?

• Your team shifts from reacting to thinking strategically

• You make decisions with more insight, less guesswork

• You align key areas—across matrixed or regional structures

What our wargaming consulting clients in Peru say:

“Midas helped us leave with a clear, well-structured strategy. The collaboration between our business units was seamless, and the fresh market insights were truly invaluable. We couldn’t be happier—thank you!”

Go-to-Market ManagerCompany Name

“They supported us every step of the way, and honestly, that made all the difference. Their dedication was key to the event’s success.”

Sr Brand ManagerCompany Name

“I’m confident Midas was a pioneer in bringing Wargames to the region, and their expertise clearly sets them apart.”

Business Unit ManagerCompany Name

We’ve spent over 20 years refining a method that works—and it shows. Our 82.2% NPS is a clear indicator of the strong relationships we’ve built with our clients

Some of our wargaming customers in Peru:

Case study: Avoiding cannibalization through strategy

Context:

A global pharma company was preparing to launch a new treatment in Peru, in a category where it already had similar products. The challenge: avoiding cannibalization while facing aggressive competition

Approach:

We ran a war game in Peru with cross-functional teams. Together, they simulated key competitors’ responses—including a own product—and developed tactical scenarios with sales and marketing leaders

Results:

• Uncovered blind spots that hadn’t been considered
• Built a go-to-market strategy that protected the existing portfolio
• Launched successfully with full team alignment and ownership

Ready to prepare your team for better, faster decisions?

Let’s talk. At Midas, we design war games in Peru to help your team think more strategically, align quickly, and stay one step ahead of the market.