Get expert guidance on market entry in Peru!
Why Peru?
Peru offers a wealth of opportunities for businesses looking to establish a foothold in Latin America. With its rich natural resources, strategic location, and dynamic economy, the country presents an attractive destination for expansion. However, entering the Peruvian market requires a deep understanding of its unique business environment, competitive landscape, and regulatory framework
Key Data About Peru
| Metric | Data |
|---|---|
| GDP (2024 est) | $284 Billion |
| GDP growth (2024 est) | 2.9% |
| Imports (2022) | $60 Billion |
| Exports (2022) | $58 Billion |
| Consumer inflation rate (2024) | 2.0% |
| Unemployment rate (2024) | 6.6% |
| Population (2024 est) | 35 million |
| Capital | Lima |
| Language | Spanish |
All data sourced from Itaú Bank, except for import and export figures, which are from the World Bank
Challenges of Entering the Peruvian Market
The three main challenges are:
- Regulatory Complexity – Peru’s evolving regulations and bureaucratic processes can be difficult to navigate. Understanding local compliance requirements is essential to avoid delays and unexpected costs
- Identifying the Right Distribution Channels – The Peruvian market has a fragmented distribution network, making it crucial to find reliable partners that align with your business goals
- Competitive Landscape and Market Positioning – Successfully entering Peru requires not only understanding market demand but also differentiating from both local and international competitors
How Midas Can Help Your Market Entry in Peru
Midas Consulting provides strategic support through specialized services tailored to companies looking to enter and thrive in Peru:
- Market entry consulting and competitor benchmarking– We analyze industry trends, market potential, and key competitors to position your business effectively
- Distributor search – We identify and assess potential distribution partners to ensure the right market fit
- Go-to-market consulting – We develop customized strategies to help you establish and expand your presence successfully
By leveraging our expertise and deep market insights, Midas ensures that your expansion into Peru is well-informed and strategically sound. Let’s discuss how we can support your market entry journey!
Case Example, Strategic Market Entry—How a Multinational Expanded into Peru and Colombia Through Smart Acquisitions
Background and challenges
A multinational company sought to expand into the Peruvian and Colombian mining sector. To do so, they needed to understand the market size of six key minerals, their main applications, and potential acquisition targets. However, reliable secondary data on these factors was scarce, making it difficult to develop a solid expansion strategy
Approach
To help our client make informed decisions, we:
- Developed a Custom Evaluation Framework – We worked closely with the client to create a five-criteria ranking system to assess potential acquisition targets
- Conducted Market Research & Expert Interviews – We combined secondary research with in-depth interviews with key industry players to determine market size, mineral applications, and top competitors
- Identified & Ranked Acquisition Targets – Using our proprietary ranking system, we assessed 13 competitors, highlighting four highly attractive acquisition opportunities
Results
With Midas’ insights, our client entered the market successfully, as it:
- Gained market size and application data for each mineral in Colombia and Peru
- Identified four highly attractive acquisition candidates from a ranked list of 13 competitors
- Acquired one of the top-ranked companies, securing a strong market position in both countries
Expanding into New Markets? Let’s Talk
Successful market entry requires strategic insights, local expertise, and the right acquisition strategy. If your company is looking to expand into Latin America, Midas can help you identify opportunities, assess risks, and build a winning strategy
Get in touch today to discuss how we can support your expansion goals!
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