For more than 25 years, Midas Consulting has supported technology companies — from cloud and software platforms to hardware and digital solutions — across Latin America’s rapidly evolving IT landscape with consulting for IT products. We understand the region’s complexity and what it takes to grow in markets shaped by uneven digital maturity and strong competitive pressure
If you’re looking to expand, reposition, or sharpen your value proposition, we can help you move with clarity and speed
Some of Our Consulting for IT Products Customers:
Key Challenges in Latin America’s IT Market
Fragmented customer segments with different adoption speeds. Large enterprises, governments, SMEs, and consumers each operate with distinct budgets, pain points, and digital readiness
- Our solution: Distributor search, go-to-market redesign, and M&A support to strengthen reach and penetration
Constant technology shifts and unpredictable demand patterns. Cloud, AI, cybersecurity, and automation evolve rapidly, but adoption varies widely across industries and countries
- Our solution: Scenario planning, strategy workshops, and wargames to anticipate shifts, prioritize opportunities, and future-proof your strategy
Heavy competition and pressure to innovate. Global players and local startups compete aggressively, and customers demand secure, affordable, and cutting-edge solutions
- Our solution: Benchmarking to identify competitive gaps and unlock differentiation opportunities
Convert Digital Disruption into Market Leadership
- Build tailored go-to-market strategies that reflect regional nuances
- Anticipate market shifts and competitive moves with scenario-driven insight
- Strengthen your commercial strategy with clear, actionable benchmarks
We help tech companies translate Latin America’s digital complexity into sustainable growth
Why Do Industry Leaders Trust Us For Consulting for IT Products?
- Real-World Perspective: We know firsthand the challenges of growing market share because we’ve been in the management seat ourselves.
- Expert Guidance: Since 2000, we’ve driven success in hundreds of consulting projects for IT products and services, supporting businesses across multiple verticals
- Regional Proficiency: We’ve developed firsthand knowledge of all Latin American markets and hold experience in Spain and Portugal
Our track record of over 25 years and an impressive NPS of 82.2% speak to the effectiveness of our strategies!
Case Example, Rising to Second Place in the Market Within Three Years
Background and challenges
A multinational laser cartridge company faced two pressing issues: low market share and the adverse impact of counterfeit and refill products on its sales. They also lacked critical information about the size of the counterfeit segment and struggled to uncover competitors’ distribution policies and incentives
Approach
To tackle this, we conducted secondary research and in-depth interviews with key stakeholders, including distributors, competitors, and cartridge refillers. Through this process, we:
- Gained insights into the distribution strategies of competitors
- Identified the needs and preferences of distributors
- Developed strategies to reduce the influence of refillers
Results
With our guidance, the company improved its distribution strategy by tailoring incentives to distributor needs. This approach helped them diminish the impact of refillers and achieve a remarkable milestone: becoming the second-largest player in the market within three years
Company Name
How to Get Started with Our Consulting for IT Products:
Schedule a quick call
Outline your objectives and challenges, and we’ll design a proposal that’s uniquely suited to your situation
Receive our recommendations
PInitial takeaways to make sure we understand your unique needs
Final strategies ready for immediate application
Achieve success in the market
With our expertise, you’ll be primed to excel and grow in the IT industry
Ready to kick things off?
Partner with us to reach your objectives. Call us now and take the first step toward business growth!